“After careful consideration and discussion between management and talents regarding each talent's goals as virtual performers,” Shogun relayed in part, “and with an eye towards industry trends and the considerable staff resources required not only to sustain but to further grow the brand, together we have made the ...

That's where PRiSM project management comes into play. It stands for “Projects integrating Sustainable Methods” and is a project management framework that integrates sustainability throughout the entire project lifecycle — and even well into the post-project stage.

Last April we wrote about Prism Project, which Sony Music Japan acquired in 2022. It was a virtual-talent management initiative, launching vTubers (virtual YouTubers) with their associated animated characters.

Prism Project producer Shogun stated the decision to cease operations was made after a discussion between management and talents regarding the "considerable staff resources" that would be required to sustain and grow the brand. The PRISM Project first launched in January 2021.